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Rolls-Royce - Phantom 102EX - Page 3

ATLANTIC CHROME EXTERIOR

Our designers were challenged with creating a finish for Phantom EE which immediately signified a special car, distinguishing it from standard Phantom models in the absence of many overt design changes. Not an easy task, since all Phantom models are special – with customers benefitting from a range of bespoke paint options running to some 45,000 colours. Extensive research however had revealed a highly reflective paint using ceramic nano particles. Under a microscope these mimic the impression of a silver metal, but are between 8,000 and 80,000 times smaller than the thickness of a hair or 1,000 times smaller than the size of a normal metallic paint particle. Test parts were produced and the design team were impressed with the results, knowing that the larger the object covered the better it would look. But they were under no illusions as to the task ahead. In all sixteen coats of paint were needed, of which four were Atlantic Chrome, and many hours of time dedicated to ensuring a perfect end result. The finish is a striking one. Phantom EE commands the stage, with taut almost chiselled lines giving a wet impression to the car. This only grows in character as light conditions change.

The Rolls-Royce Phantom

ILLUMINATED SPIRIT OF ECSTASY

As well as the launch of 102EX, 2011 marks another milestone in the history of Rolls-Royce Motor Cars. On 6 February 1911, the design for Charles Sykes’ Spirit of Ecstasy was first registered, signalling the start of a 100 year period in which this famous icon has adorned the prow of Rolls-Royce cars, from the famous Silver Ghosts, Clouds and Shadows of the 20th Century to today’s hand-built Phantom and Ghost models. Phantom EE’s Spirit of Ecstasy, sits atop the radiator grille above the red double-R badge applied to EX models. Made of Makrolon, rather than stainless steel, it will be bathed in blue LED light, hinting at the electric technology beneath the bonnet. This stunning image complements the keynote graphic of website – www.electricluxury.com – where Rolls-Royce Motor Cars will expand the debate on the question of electric luxury to the online community, taking views from enthusiasts, media and members of the public.