Art Treasures of “the Art of Fusion” on Heron Island

Hublot, one of the leading Swiss watch brands within the LVMH Group, with worldwide renown as a luxury brand, recently opened its largest boutique in China to great fanfare in Xiamen’s top luxury shopping area, China Town. This marks another milestone in Hublot’s excellent progression into the Chinese market. At the same time, the nationwide roadshow and exhibition of “20 years of Ferrari in China”, jointly supported by Hublot, also arrives in Xiamen. This also coincides with an exhibition of a feast of watches with the theme of “the Art of Fusion”. Hublot’s classic legends– Big Bang collection, Classic Fusion collection, King Power collection – are all on display. Masterpieces combining the traditional Swiss art of watchmaking and modern cutting-edge technology are revealed to this city, known as “the pearl of the sea”.

Mr. Loic Biver, Brand Director for Hublot China said: “Xiamen plays a very considerable role as the most important luxury market in southeastern China. We are extremely honored to open Hublot’s biggest boutique in China here. Its opening, I believe, will surely provide high-end consumers and watch collectors in the whole southeastern area with a place of enjoyment where they can gain a deeper understanding of Hublot and appreciate the artistic treasures of fine watchmaking.”

Hublot has opened 55 boutiques in the world’s leading luxury shopping areas so far, six of which are located in China. In the next six months, the numbers of boutiques is expected to reach 10. Hublot’s rapid development in China clearly illustrates the huge potential the Chinese market holds for the luxury watch brand that has already become a benchmark in the Swiss watchmaking industry.