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HUBLOT unveils $5 Million watch

HUBLOT unveils $5 Million watch

Hublot´s most expensive timepiece ever.

“This is the most precious watch ever created by Hublot and its long-standing partner, Atelier Bunter in Geneva,” was the statement recently released by Hublot regarding its most prized and masterful creation.

HUBLOT unveils $5 Million watchHublot uses this years Baselworld 2012, the watch industries high-profile event, to unveil “The $5 million”. A watch comprising no less than 1,282 diamonds. The Swiss brand, which sold a $3 million diamond-laden Big Bang model within a day last year, created its most expensive timepiece ever, encrusting it with as many as 300 carats of diamonds to grab the attention of its new target market: ladies’ watches.

“Women are buying more than men, women are buying more often than men and women are very influential over men, so you have three good reasons to work on this population,” Chief Executive Officer Jean-Claude Biver said in an interview earlier. The women's watch market was estimated to be worth $3.9 billion last year, and was set to grow 30 percent between 2010 and 2015, excluding inflation, according to actual researches.

The watch is displayed at Baselworld 2012 under very tight security, however, only select Baselworld attendees will be allowed to view it.